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 ACCOUNT EXECUTIVE - The representative
of the station who solicits advertising from commercial business.
Account executives develop working relationships with local
business leaders and with local advertising agencies and client
representatives.
ASSIGNMENT EDITOR - This person is responsible for the gathering
of the news that goes into a program. Usually a team effort,
they set news coverage priorities, organize the logistics of
camera crews and reporters, and arrange for the various satellite
feeds and live on-scene coverage.
BUSINESS MANAGER - Responsible for all financial transactions.
Business managers are generally expected to have extensive
professional background in accounting and financial management.
CHIEF ENGINEER - Heads the technical staff. The chief engineer
was the senior technical person at the station.
COMMUNITY RELATIONS DIRECTOR - This person plans, coordinates
and executes a station's services and programs developed to
respond to the needs of the community.
CONTINUITY WRITER - The continuity person writes some of the
local commercial and promotional copy. Must be detail-orientated
and have skills in computer and word-processor operation.
DIRECTOR - The person responsible for the actual on-line execution
of a program. Serves as producers for entire programs or for
the production of portions of larger programs.
ELECTRONIC NEWS GATHERING (ENG) - They work alongside reporters
to capture events on tape and to produce live, on-scene coverage
of breaking news stories. In addition to operating the video
camera and sound, ENG crews must also operate the sophisticated
microwave and satellite transmission equipment.
ENG EDITOR - The person who edits tape taken by the ENG crew.
ENG editors work with producers, reporters and writers to build
news packages from the raw tape sent in from the field or gathered
on feeds from networks or other sources.
EXECUTIVE PRODUCER - This position coordinates the content
and presentation of broadcasts under the direction of the executive
producer, managing editor and news director.
GENERAL MANAGER - The person responsible for every aspect of
a station's operation. This position requires business knowledge,
leadership ability and a technical understanding of how a station
operates.
GENERAL SALES MANAGER - The person responsible for producing
all advertising revenues for a station. The general sales manager
must also be adept at understanding the business climate in
the community and must have a strong knowledge of the interests
of the station audience. Some stations have multiple levels
of sales managers, including National, Regional and Local sales
managers who focus on various aspects of sales.
GRAPHIC ARTIST - Supports all production activities. Computer
skills are particularly valuable, as is a background in art
and design and radio-television production.
MAINTENANCE ENGINEERS - Responsible for the repair, maintenance,
installation and modification of all of the electronic equipment
in the station.
MASTER CONTROL/VIDEOTAPE ENGINEER - Responsible for operating
the videotape recording and playback equipment for live programs
and during commercial breaks in network and taped shows.
NEWS ANCHOR - The most visible members of the news staff. These
are the people that appear as the "up front" personalities
on local newscasts. The news anchor is a complete journalist,
familiar with reporting, on-scene live coverage and skilled
at writing, and in some cases, producing news packages.
NEWS DIRECTOR - The news director supervises the news department.
Must understand budgeting, personnel management and the technical
aspects of television. In addition to having a firm understanding
of the community service role of broadcast journalism, he or
she must also have solid news judgment - the ability to determine
which stories are most informative and of the greatest value
to the local viewer.
NEWS REPORTERS - The key "front-line" people in the
news department. They are on-the-scene at every kind of event.
Local news reporters must be excellent writers, capable of
working quickly and accurately.
NEWS WRITER - The writer's responsibilities may include monitoring
news feeds, preparing news packages for voicing by anchors
or reporters, researching story information, booking guests
for live interviews on news shows and producing segments of
news programs. Exceptional writing skills are a must.
OWNER - A person or group of persons that possess the station.
Every owner must hold a license from the Federal Communications
Commission.
PRODUCER - This person develops and organizes local programs
and is responsible for scripting, story development, booking
of guests and overseeing field production and editing.
PRODUCTION ASSISTANT - A production assistant works with all
production personnel helping where necessary.
PRODUCTION MANAGER - This position is responsible for all of
the details required in the actual production of local programming.
The production manager supervised producers, directors, floor
directors and state managers.
PROGRAM DIRECTOR - The manager of the program department. The
program director works closely with the general manager and
sales manager to determine and direct the station's policies
and to plan the most effective program schedule for the station.
PROMOTIONS DIRECTOR - The promotions director's job is to promote
the station's image, programs and activities. They conceive
and execute a variety of written and taped station promotion
spots, secure station advertising in other media, and in conjunction
with the sales department, develop ways to keep current viewers
and advertisers and to attract new ones.
RECEPTIONIST - The duties of the receptionist vary according
to the size of the station. This position is ideal for understanding
all the aspects of how a station operates.
STAGE MANAGER - The director's representative on the studio
floor and at the site of any live broadcast.
STATION MANAGER - The chief operating officer of the station.
The station manager must have effective personnel management
skills and a thorough knowledge of all aspects of a broadcast
operation.
STUDIO ENGINEERS - Responsible for operating all of the equipment
necessary for the production of a program. This includes the
studio cameras, the audio console, studio lighting, the video
switcher, and in some stations, the character generator and
the electronic still-storage graphics display equipment. |
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